Sunrise Productions (선라이즈 프로덕션즈) is a Chinese multimedia entertainment agency based in Chaoyang, Beijing. The company was founded on September 14, 2003 by CEO and Head Creative Director, Shao Zhenyi. They quickly gained recognition in the industry thanks to the creative and captivating concepts of their artists, as well as their outstanding and unique music.

Now, almost twenty-one years later, Sunrise Productions is one of China's largest and most successful entertainment companies. The agency is known for its well-trained and highly professional idols, who are widely loved by the Chinese public. Additionally, the company has made a name for itself through numerous achievements and successful productions across various entertainment fields.

 

In 2019, with the idea for Coven in mind, Sunrise Productions established its Korean branch in Seongsu, Seoul. From June 2019 to June 2020, the company held auditions to find additional potential trainees who could fit the project.

The group's long and exceptionally demanding training program was also conducted at the Korean branch, which continues to serve as their main training and production facility. However, aside from Coven, Sunrise currently has no other trainees or planned projects in South Korea. The company's sole priority remains Coven and the group's success at this time.